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Online Book Publishing: Digital Fulfillment Delivers
By Shaun Fawcett
Copyright © Shaun R. Fawcett

This is another in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a more lucrative alternative to the often archaic and dysfunctional traditional publishing model. In short, using the OPM you'll make more sales and you’ll net more profits, faster.

Typically, you will create your book/ebook in a source word processing program such as MS-Word or WordPerfect. Once you have converted it into PDF format you’ll be ready to start selling it via the three primary channels that make up the Online Publishing Model: 1. Sales-Mini-Sites, 2. Digital Download Distributors, 3. Print-On-Demand (POD) Distributors.

This article explains Channel 2, Digital Download Distribution.

Discovering exactly how the digital fulfillment channel works was a major breakthrough for me. That discovery alone has resulted in many thousands of dollars in ebook sales that I otherwise wouldn't have made. Really!

Based on my experience, the use of this one online distribution channel is guaranteed to add thousands of dollars annually to your bottom line sales! That's right -- if you harness the digital fulfillment channel of the OPM you'll sell hundreds more ebooks than you would just selling them from your Web sites.

DIGITAL FULFILLMENT: DEFINITION
It's important that you understand exactly what I'm talking about when I use the term "digital fulfillment", as opposed to print-on-demand (POD) fulfillment.

Digital fulfillment refers to when your ebook is delivered to the buyer strictly in electronic form as a "digital download" product. Essentially, it's the same as when your ebook gets downloaded from your Web site, except that, the digital fulfillment is provided by a digital download distribution company through their distribution network.

A typical example of digital fulfillment in action would be when you provide your ebook electronic files (PDF) to a company that distributes digital download ebooks to amazon.com, for example. Amazon.com would then offer your ebook to its customers as a digital download product.

IMPORTANT: When I talk about “digital fulfillment” here, I am NOT talking about delivering a downloadable ebook to your buyers from your own “sales-mini-site”. I’m referring to when one uses third party vendors and/or distributors to deliver a digital version of one’s through their own channels.

THE SECRET OF DIGITAL FULFILLMENT
As I stated in the other parts of this series on the OPM, I have spent the past few years immersing myself in learning about the tools and techniques of successful Internet marketing to help me sell more of my ebooks/books.

In the process, I have purchased scores of "must have" books from many heavy-hitter big-name Internet marketers. But NEVER have I read anything about the digital fulfillment strategy in ANY of those many books/ebooks from the gurus!

In fact, I basically stumbled across this largely unknown money-making publishing secret by accident when I asked a major selling company if it would be possible to sell my ebooks through their Web sites in addition to my own.

They promptly answered that "yes", there is indeed a way to do that… by using a digital fulfillment company. Although I didn't fully realize it at the time, that was a breakthrough moment for me!

Typically, a digital fulfillment company maintains large digital libraries of books and ebooks. They deliver those products electronically "on demand" as digital download e-books in response to orders from publishers, distributors, booksellers, and libraries.

Bottom Line: The major digital fulfillment companies offer a vast distribution network, folks. Exploiting this channel means much more than just getting your ebook and/or listed on amazon.com. It means getting your title in front of the vast majority of all ebook wholesalers and retailers!

WHY DIGITAL FULFILLMENT, WHEN YOU ALREADY HAVE A WEB SITE?
That's a good logical question, and you may be surprised by the answer.

I have found that there is minimal cross-over between the people that buy ebooks at my Web sites and

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