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Book Publishing, Why Rich Authors Self Publish
By Bob Burnham
Would you rather...write a and give it to someone else to sell who will take 85% of the profits
Or

Write a and make 100% of the profits using the same tools to sell your as a mainstream publisher. Broke authors can make money from traditional publishing royalties but the chances of getting rich are almost the same chances as winning a lottery.
More importantly it is easier to directly target your audience as a self publisher. Main stream publishers throw spaghetti on the wall and hope something sticks. You know who your audience is and reaching them is so much easier.

Self publishing gives you 100% control over every facet of your book's process from design, because you know your audience better than a traditional publisher would, to marketing. You know where your market is, you have the freedom to reach them by any means necessary, and you can appeal to them on a level that is much different than a traditional publisher would.

When you publish traditionally, you generally do not have any say over what the cover looks like nor do you have final say on the title of your book. Once your is printed, the majority of traditional publishers stop at getting your into the stores. The rest is up to you. However you are not going to find an email in your in box from a traditionally published author telling you about his new book. When you self publish, you are free to reach your market as you see most fit, and most profitable. You do not have to sit back and wait to see if your publisher does their job selling and

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