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How I Turned A $2,500 Public Speaking Fee Into $33,000…& How You Can Too!
By J. Malinchak
I mailed out 74 letters to student conference coordinators and received 4 paid public speaking engagements. Not bad for only a total cost of about $44.50. It's easy to do when know what to mail, who to mail it to and when to mail it.
Getting booked to speak at these four conferences was nice, but that's not even the best part.
One of the conferences I was booked to speak at only had a speaker budget of $2,500 for a keynote speaker. When I learned there would be 3,000 students and 400 advisors I immediately accepted their budgeted fee because I knew of the potential.
Most public speakers would simply accept the speaking fee, sign the contract then move on. Huge mistake! Remember, you are running a business and why are you in business? That's right, to make a profit.
Smart business-people try to make as much profit as possible from every transaction. The same should be true for you as a public speaker. You should be trying to make as much profit as possible from EVERY public speaking engagement.
Let me explain exactly what I did to illustrate how I turned that $2,500 into about $33,000! Pay close attention because I want you to begin thinking this way, and if you will, I guarantee you'll begin making a tremendous amount of extra money, rather than just relying on getting a speaking fee.
I asked the event coordinator if he would be interested in having each student receive an autographed copy of one of my books, but it wouldn't cost him anything? Naturally he said yes! I then asked how much the registration fee was for the students to attend the conference? He said he would be setting the fee probably at $89, but it could go as high as $99. I said that if he would set the fee at $95, then each student could get a copy of my (3,000 total students) and it wouldn't cost him anything.
He would keep $89 per attendee for conference fees while the remaining $6 would cover printing, shipping and handling and a small payment to me. In addition, we would set up a booth at the conference so that each student can get his/her personally autographed. He could even promote in all of his conference promotional materials that each student who attends will receive an autographed copy of my (which retails for $11.95). He loved the idea and said yes to the deal!
Let me share some financial numbers with you:
Cost to print each book: approx. $1.00 per (Total $3,000)
Shipping each book: approx. $ .46 per ($1,400 for 3,000)
Total Revenue: $18,000
Total Cost: $ 4,400
=======================
Book PROFIT: $13,600
NOTE: You MUST have a to do this type of deal. In my experience, conference coordinators WILL NOT do this for shirts, hats, posters, flyers, CDs etc. A is perceived to be of more quality. I learned this the hard way. Once I created a book, deals like this began happening.
ACTION STEP 1:
Get your finished. Many new and experienced public speakers who have hired me for consultations have heard me say NUMEROUS times! You can't make money like this until your is actually done! Make it a priority to get it done!
ACTION STEP 2:
Start thinking-outside-the-box when you are booked to speak! Suggest this exact type of deal. Will it
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