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Publishing A Book, 7 Simple Strategies For Self Publishing Success
By Bob Burnham
Self publishing can feel like an overwhelming concept for the first time author, however with a little education and a publishing strategy, you will likely find that writing your was the hard part, getting it published is easy.

Here are a few tips for your self publishing success:

Do your research about the self publishing industry. There are a lot of major players in the self publishing arena and there are many successful and noteworthy local players. In order to get the best deal, and get the you want, from any printer, it is important to understand the industry. For example, you will want to learn a bit of terminology like POD and vanity press. You will also want to understand the process. Editing, typesetting, fulfillment, graphics and design are all a part of many printers. When you understand the differences it will enable you to compare apples to apples and make the right decision for you, your book, and your business.

Do your research about your competition. Before you head to the printer you will have many decisions to make. You probably do not want to make these decisions blindly. What I mean is, you probably want to know how to position your ahead of your competition. This means a bit of research. Find out, how your competition's books look. What do their covers look like? How are they titled? Do they have graphics inside? If so, what do they look like? Who printed them? How are they marketed? Who reviewed them? How are they sold? All of this information will help you make strategic decisions about the appearance and placement of your book.

Do your research about your audience. We talk a lot about this but it is incredibly important to know who you are targeting your to. For example, if you have written a on dog training then you will want to design your to be friendly toward a dog loving audience. This will likely mean lots of pictures demonstrating training techniques and loving owners and their dogs. You will want to choose warm and friendly colors. Conversely, if you have written a on how to choose accounting software for your small business, then you may have a few graphics showing how the software appears but you likely will not choose to have the same level of warm and fuzzy images that a dog training will. You will also likely want to choose a more professional appearance for your cover with bright colors and clean lines.

Create a killer title. A killer title has two components: it is catchy, and it offers a benefit. For example, The Dog Training is certainly not very catchy nor does it offer

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