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What To Look For In A Travel Agent
By Stephanie Larkin
In this day of online trip booking and lowest price airfare searches, do you still need a travel agent? According to the ASTA (American Society of Travel Agents) and most travelers, the answer is a resounding yes. Travel agents still nearly 90% of all cruises and over 80% of all tours and packages. A consumer-conscious travel agent will work hard to find you the best possible combination of price and features to make your tour a dream vacation. Here are some questions to ask that will help you evaluate travel agents and be sure that you find the best one for your booking and travel needs.

1. Do you know a good travel agent?

Yes, start by asking around. A good travel agent will build a good reputation. If you have friends and associates who travel often, ask them for their recommendations. Those will be a good starting point for your own search.

2. How long have you been doing this?

Look for an agent that has been in business for five years or longer. While length of time in business is no guarantee of commitment or knowledge, experience is a great teacher.

3. What are your qualifications as a travel agent?

There are a number of professional training courses that your agent may have taken. The highest certification for a travel agent is a Certified Travel Consultant, which requires five years of full time travel industry experience and the completion of twelve courses. Other certificates include Certified Travel Associate, and Destination Specialist. While it is not necessary for a travel agent to hold any of these qualifications, they do provide proof of commitment and knowledge in the industry.

4. Are you affiliated with an agency?

On the other hand, even a younger, newer agent who is affiliated with an established agency has access to the resources and information of the entire agency. That's not to say that outside agents - those who work outside an agency - are not as good. An outside agent has the advantage of flexibility in booking trips that are not part of their agency's offered products.

5. Are you affiliated with any professional organizations?

U.S. travel agents are not generally regulated or held to uniform standards, but there are two major professional bodies to which they may belong, the American Society of Travel Agents (ASTA) and the Association of Retail Travel Agents (ARTA).

6. What questions is the agent asking me?

One of the most important qualifications for

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