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Before Writing Your Book Make It Stand Out In A Crowd & Sell -p1
By Earma Brown
Have you ever felt your message was insignificant in an over-crowded market place? A client of mine said, "I'll probably never write a because there are already too many books on every subject I can think of."

The truth is many successful authors have felt their message insignificant in the LARGE scheme of things. But at some point they had to realize what I'm about to tell you, "With all the great books in the marketplace, there's only one voice that's uniquely yours. I am convinced there are people waiting for your perspective, your solution, or your message. They're waiting to be inspired, entertained or helped by YOUR book."

The way to make your stand out in a crowded market is to target a niche market related to your book's topic. Identifying a niche is really hot in the marketing world right now and rightly so.

Simply put, to target a niche market in your book's topic area: Identify a problem/solution and research your competition. Then develop a different approach. With all the books in the world on your topic, it’s not enough to know the solution. You must present the solution in a different way than existing books do.

Develop a way of making your different. You need a different viewpoint, a niche, or a different spin on perhaps the same information. Examine the problem again. Look at the solution your solves with the goal of coming up with a way to present your knowledge differently than existing books.

Here are three simple ways to do this:

• Market Segment. You can develop a niche by focusing on an occupation, sex, or age group, i.e. Lose 14 Pounds in 2 Weeks: A Guide for Women Above 40, Lose Weight Safely Before, During & After Pregnancy.

• Broadening Market. Consider appealing to a broader market: Lose 14 Pounds in 14 Days: A Guide for Working Class Men & Women.

• Focus. Attack a big problem by emphasizing a particular tool or technique that you have experience with. For example, show how heart attack survivors can lose 14 pounds in 2 weeks by eating only fish, white meats and walking 10 miles a day.

You may have noticed in each one of the above examples of the same market, the contents of the would probably be the same! The books would contain the same basic ideas, suggestions, tips, etc. For example, all the books about diets would probably stress the importance of eating right, choosing the right foods in right portions and daily exercise. Yet, each presents a different viewpoint targeting a different market.

So BE BOLD; have no fear about approaching the same

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