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Writing A Book, How To Attract Your Audience
By Bob Burnham
Writing a is not a stand alone process. You are not journaling. Your is being written for others to read. Who? Who is going to read your book? It is extremely helpful to have a clear picture of your audience before you sit down to write your book. You will want to know what age they are. Where they live. What their interests are. What they spend their money on and so on. You do not have to do an in depth demographic study; just get a good idea of who you are writing your to before you write it.
Once your is written you have another hurdle. How do you tell your audience about your and how to you motivate them to buy?
Ask yourself three questions:
What problems does my audience have? Understanding the problems your audience is dealing with not only helps you write your book, it helps you sell it. For example, if you are writing a about how to choose accounting software for a small business then potential problems might be:
Do not have enough time to do the books
Not an accountant - do not understand accounting principles
Current software is too complicated
Do not want to pay a CPA to do my books.
Need to invoice and pay bills from one location.
How does my solve those problems? The next question is important because it will help you sell your book. People buy books for entertainment, for education, for hope, and to have their problems resolved. Take a few minutes and write down how your solves your audience's problems.
Your on choosing accounting software may break down a reader's options into an easy to use comparison chart. Your may tell them exactly what they need and do not need from a software program. Your may educate them on basic accounting principles in easy to understand descriptions so the reader knows how to compare software and how to use it correctly to grow their business. Turn these solutions into powerful benefit driven statements and you have your sales page already written.
How do I tell my audience I have solved their problems? Of course just because you understand your audience's problems and your solves them does not mean you are going to sell your book. You have to tell them that you solve their problems. There are a few key places to announce your book's strengths.
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