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How To Identify The Dollar Value Of Your Keywords?
By Chris Le Roy
The secret to success in marketing and sales on the internet all originates from one key area – the keyword. The Keywords you use and focus your attention on are going to define the outcome of your website, whether your site successfully sells or whether it doesn’t. The volume of sales you make from you website is determined by the Keywords you chose and knowing the value of your keywords is the key to success.

When you start out in building a website, the focus most newbies have is to get lots and lots of traffic because traffic is the key and if you scour the web for advice, a lot of internet marketers will advise you to get as much traffic as possible. Well this is true, but unfocused traffic is as much value to you as using a spoon as a screwdriver.

The key to successful sales is to find out which keywords your target market are actually using and what the value of those keywords are in terms of sales. This is a hard thing to achieve when you first start out because most people will think they have to target generic keywords, and honestly, that’s a tough way to sell.

So let us take a practical example …

Our scenario is this we have written a on How to Setup a Cleaning Business and we want to sell the on the internet. In our scenario we want to sell our ebook for say $27 USD and we would like to make 5 to 6 sales per day, which means our daily revenue would be on average $135 per day. So our target on total sales for this product would be say $49,000 per year

With the right keywords we can easily achieve this objective, if we choose highly focused keywords where our target market will be.

So, here is the question. What would be the best keywords to choose for our book?

The first step in choosing keywords that are worth $49,000 per year is to be more specific in your target market. The first types of questions you should be asking is this.

What type of Cleaning Business Is It?

In this sample we will say that it is an Office Cleaning Business. We now go to WordTracker and have a look at using these generic keywords in their search tool like Cleaning Business, Start Cleaning Business and see what results we get.

You can try out the WordTracker tool for free so I would encourage you to try this out for yourself…

Type in the keywords mentioned above and have a look at the results. You will see some interesting trends. We have two sets of keywords that are virtually untapped in terms of competition but are highly targeted and they are –

How to start a cleaning business Hits Per day – 31 Google

Office cleaning business Hits per day 41 Google

Each keyword is focused keywords, but the best one for our is in fact, How to Start a Cleaning Business simply because the keywords are focused on who our target market aimed at. That is, those people who want to start a Cleaning Business.

Many people who see just 31 hits per day will say, but that is not enough to make sales. Not true at all! In fact, there are two issues here, whilst WordTracker says there are only 31 hits per day in Google, we know from experience that generally it is much higher and we can test that simply by creating a small Google adwords campaign to see how many people search on that term per day. Generally we find that quality keywords like this will get around 60 to 70 hits per day on the average, even though WordTracker says there will only be 31.

Now here is the interesting

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