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The Truth About Facebook
By Lennie Appelquist
There are tons of social networking websites that you can become a part of today like Friendster and Bebo, and they all have their pros and cons. The best way to choose a community to become a part of is to look at the people who have already joined. In my opinion, Facebook is certainly one of the best online destinations for networking, both personally and professionally. I also use Linked In and Myspace. Of all the social networks, Facebook is a diamond when it comes to all around marketing and networking.

I have been using Facebook for the past two years, and it is a desirable marketing tool to add to your marketing arsenal. Here are 10 ways you can use Facebook to generate leads for your business for FREE!

1. Make a Top-Notch Profile: This is the FIRST thing that you must do to make an impact on Facebook . Think of your Facebook profile as part of your marketing strategy. A excellent profile will include a photo of you. Don't use the one of you at a christmas party, unless that's what your selling. Make sure your new Facebook profile is complete. It should include your contact information, your web address (this is extremely important), education, work experience and your personal interests. A complete profile is the only way to go.

2. Add Friends: This is what makes Facebook a unique social marketing platform - the ability to make friends, build relationships and foster them. The more relationships you build, the more dynamic your marketing efforts will be. You can use Facebook's own tools to find friends that have already joined Facebook. Once you add your friends, you can search for kindred spirits. Make their acquaintance, become their friend, build a relationship. One great feature on Facebook is that you can see friends of your friends. This will help you build a considerable network in no time.

3. Join Groups on Facebook: You can join groups within Facebook that are related to what you do. There are groups for chiropractors, writers, and teachers. Almost every possible type of professional service provider has some kind of group on Facebook. I belong to several groups and have made many new contacts this way.

4. Create your Own Facebook Group: Can’t find a group that really fits your style? Create your own! You can add members, publish articles, carry on discussions, and surely meet quite a few prospects. And even if you find good group to belong to, start your own. This gives you the platform to be the leader!

5. Syndicate your Blog Using RSS: You can syndicate your blog on your personal profile page. This in substance means that every time you make a post, it will automatically show up on your profile page. More Exposure leads to More Readers leads to More Leads creates More Business. And the bonus is the back links to your site. I syndicate headlines from my three blogs on Facebook.

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