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Book Publishing: There Had To Be A Better Way
By Shaun Fawcett
Copyright © Shaun R. Fawcett
I have detailed at length in articles, books and websites, the many problems with the traditional publishing model. Here’s a quick review of the more significant downsides of that model:
•You'll have to give away half of your book's value right up-front by being forced to discount the cover price by as much as 60% (Hard to believe isn't it!).
•You'll make very little money -- as little as 3% of the cover price through a standard publisher, up to a maximum of 35% of cover price if you self-publish (Seems hardly worth the effort!).
•You'll have to wait a full 3 to 4 months to get paid for a sale after it has been made (Really -- I'm not kidding here!).
•You'll be forced to issue 100% rebates to booksellers who return your books after many months, because they didn't make an effort to sell them. (Almost beyond belief, isn't it).
•You'll have 25% or more of your income withheld from you (3 to 4 months after that income was earned) as a contingency to cover eventual returns. (So, they add insult to injury).
•You'll get stuck in a long and drawn-out industry time-cycle of 18 to 24 months from the time your is ready until the time it's on store shelves. (That is, if you're lucky enough to get accepted).
Trust me; I learned all of this the hard way. In fact, it was so difficult to believe that a business model could be so archaic and flawed that I even went back and tried it with a second in the hope that I had somehow missed the benefits the first time around. Nope.
THERE HAD TO BE A BETTER WAY
After those disheartening experiences with traditional publishing I decided to see if I could find a better way that would eliminate all or most of those downsides. Well, it took me almost three years of trial-and-error experimentation (not to mention a few thousand dollars) but I did manage to come up with a real, viable alternative to the old way. It’s called the Online Publishing Model.
And, based on my experience using the OPM for the past couple of years, I am truly convinced that it is the KEY to publishing success for small time authors and/or self publishers in the Internet age.
THERE IS A BETTER WAY: THE ONLINE PUBLISHING MODEL
The Online Publishing Model is a combination of online digital download delivery and print-on-demand (POD) paper publishing that sidesteps most of the pitfalls of the traditional publishing model.
It offers small-time authors/publishers an excellent alternative that will give them more control, and will increase their sales and profits by using little known online channels when publishing their books/ebooks. Here's how it works...
THREE MAIN ONLINE DISTRIBUTION CHANNELS
Using the OPM approach, once your book/ebook is written, there are a number of online channels through which you can distribute and sell your book/ebook, as follows:
1.Dedicated Sales-Mini-Site
First and foremost, once your book/ebook is written you need to create what's called a "mini-Website" (i.e. sales-mini-site) for the sole purpose of selling your product. Trust me, this is the only way to go. You MUST have a site dedicated to the sale of that one book/ebook. Search engines will send targeted traffic to your site and your site copy will make the sales online.
2.Digital Download Distributors
The second
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