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Reading Books Versus Watching Dvds
By Susan Banks Sr
It’s the age old dilemma. Should I read the or wait for the DVD? In the land of business and entertainment, which rarely go hand in hand unless you’re actually in the entertainment business, this question is vital. Marketing entertainment is not an easy calling. With so many illustriously wonderful ideas floating around out there, knowing how to market entertainment is that sells and presents the public with unique and fresh quality is nearly a gift. Often the best ideas come from no-names who are trying to break into the business, but marketing entertainment without a name behind them is a serious risk. A name at least carries a reputation, which in itself will sell even when the material is marginal.

Yet the entertainment business is so huge, encompassing everything from books to DVDs to Hollywood movies, that marketing entertainment should be a breeze. All you need is a good idea and some flashy imagery, right? The answer is not that simple. While flashy imagery certainly brings attention to a good idea, it can not be the end all to the entertainment business. Entertainment means just that, something which engages the mind and hopefully the emotional spirit of human existence. The best entertainment makes us cry and want and fills us with a need to make a difference in the world. This seems like more than mere entertainment.

When marketing entertainment, your choice between books or DVDs is one of the most vital stages of your business decisions, as it will shape your entire marketing plan as well as your target audience. Since the entertainment business is a multi billion dollar a year industry without the inclusion of Hollywood stars, their salaries, and the average big name glitz and glamour, marketing entertainment can really pay off even for the movie rental store on the corner. Americans love entertainment, and those considering the entertainment industry as a personal business should consider all angles before making the final leap.

Reading the is my ultimate personal choice. When you read the book, you get so much more detail and thought behind each expression. Writers who are able to create strong, compelling, visually stimulating story from their imagination are in possession of a fine gift that can give for generations. The industry offers such a complete and varied platform for marketers that the possibilities are literally endless. Don’t be fooled, the industry is just as

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