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How To Get Booked On Oprah
By Susan Harrow
Most people believe that getting on Oprah will make them a millionaire, their a bestseller or their business boom. For your career to take-off like the last space shuttle, you must prepare to make the most of your appearance. Here are some hot tips to help you get invited as a guest on the show, rivet your audience on the air, and ultimately sell yourself along with your product(s) or book(s). As a media coach and marketing expert, I have helped many people appear on Oprah, so I know there is a strategy that, if followed, will help anyone increase their chances of getting on the show.
Pitch and prepare.
Before you actually get booked on Oprah, you need to know how to pitch an idea to the show's producers and how to prepare yourself for the big day.
1. Tape and watch Oprah.
At least a dozen hopefuls call me every month for media coaching or to help them create a marketing plan. The first words out of their mouths are: *I want to be on Oprah.* When I ask them if they watch the show 90 percent say, *No.* Part of preparing for success is becoming familiar with the content, format, rhythm and pace of the Oprah show.
Your first step is to record two to four weeks of Oprah. Then, sit down in a comfy spot and watch them all at once. This will give you a sense of what's hot on Oprah for the next few months. (It does change and go in cycles). Notice which producers (listed on the credits at the end) are responsible for each particular type of segment. Send a producer information only after you are sure of who you'd like to approach and why.
2. Pitch a hot topic.
Never pitch your yourself, your speech, your product or your book. Instead pitch something that's newsworthy now: a pressing national issue, a controversial subject, a problem for which you have the solution, a common myth debunked. Propose a topic that is relevant to Winfrey's audience (controversy, relationships, personal triumph, makeovers) then prove you are the expert on that topic by telling only the information that is relevant to the idea you're pitching.
For acting coach Cynthia Brian, speaker and author of Be the Star You Are! (Celestial Arts), we created a pitch about how she helps teenagers work out their problems by role-playing with them on camera. We proposed a makeover show with before and after footage for parents with difficult teens. Although the show idea isn't directly related to her this is an area of Brian's expertise-and Winfrey has been doing a lot of shows around parent/teenage relationships. Think about the areas in your personal or professional life where you're an expert and connect that to a provocative theme.
3. Put together a winning press package. Send your (if you have one) along with a pitch or angle page with two or three different ideas, and a paragraph bio highlighting your expertise as it pertains to your pitches. Be as brief as possible. You must be able to sell your idea in one page. Remember Oprah producers get hundreds of packages every day. If possible include a two-to-four-minute video of you on other talk shows or doing a presentation to a group. If your demo video includes talk show clips, cue it up to those segments. If not, cue your video up to a short segment that shows you speaking succinctly so the producers can see that you're a viable guest.
4. Explore the show's Web site.
Winfrey's Web site, http://www.oprah.com, has as much information as you will ever need to get on the show. There, you can review her entire wish list of subjects. She even makes it easy for you with a link called, *Be on the show.* With the touch of a key you can send an e-mail that will reach her producers instantly.
Make your topic relevant in a short paragraph to receive a quick response. Let the producers know that you'd be glad to hop a red-eye at a moment's notice to be a part of their show, and you increase your chances of being invited.
5. Create 6 dynamic sound bites.
Mark Twain defines a sound bite as *a minimum of sound to a maximum of
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