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What You Can Learn From Dr. Phil About Writing Non-fiction Books
By Sophfronia Scott -
Even if your career doesn't involve being a full-time writer, being the author of a can be a huge boon for you. Our society holds authors in such high regard that anyone who has written one is seen as knowledgeable, self-disciplined and special. A can help your business or career by making you more visible and sought-after for your expertise. All very good things. But if your natural talents don't involve writing regularly, it may be difficult for you to figure out how to organize your expertise into an engaging book. Luckily, there are tricks that make it far easier to write non-fiction than fiction. Here's how to get started. I'll use Dr. Phil McGraw and his successful line of books as my example.

It's Not About You

Okay, it's easy to forget that writing a non-fiction is not about you. After all, most likely, your picture is going to go on the cover! But let's face it: people are not going to buy your just because of you. People don't buy Dr. Phil's books because they're so excited to hear what he has to say. No. They are buying it because he's going to help them solve a problem like losing weight, strengthening a family or salvaging a marriage. Where do you come in? People will be attracted to your overall message and how it makes them feel. Dr. Phil's message is to make you take charge and "get excited about your life". That's what's going help you lose weight, strengthen your family or salvage your marriage. Note that the message is simple, clear--and not about Dr. Phil. What is your message? Make sure you connect it to others and don't overthink it. Most likely it's something you already radiate in your words and your being and you don't even know it!

What Aspect of Your Expertise Do People Want Most?

What do people come to you for? Are you a mortgage broker, but you find most people come to you with questions about their credit? Are you a family therapist and you observe that most of your patients don't know how to talk to each other? Are you a house painter and most of your customers don't know how to choose colors for their home? Wherever you see such a void, there is room for a on that topic. You have to figure out what people want to know. Notice I use the word "want", and NOT "need". People rarely buy what they need, no matter how good it is for them.

That's a trap many new writers fall into. They write with a sense of duty, thinking "people really need to know this", like they need to know what being overweight can do to a body in the long term--and that's probably true. But readers would rather buy a diet that will tell them how to solve the overweight problem as quickly and easily as possible. Dr. Phil's The Ultimate Weight Solution is a about doing the real work of exercising and correcting inner problems to solve weight issues--Dr. Phil has said he didn't want it to be a about telling people what to eat. And yet that's what people wrote in and said they wanted most--they wanted Dr. Phil to tell them what to eat. So what did he come out with next? The Ultimate Weight Solution Food Guide and then The Ultimate Weight Solution Cookbook! You too can find out what people want by just asking. Create a survey if that's possible for you, but the more you can

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