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To Grow Rich As A Public Speaker, Pick A Niche
By J. Malinchak
Do you have a message you’re passionate about and the desire to speaking engagements so people will hear your message, but you just can’t seem to secure the bookings? Many public speakers, including myself, have been faced with this dilemma. So what’s the solution? It’s simple. Pick a market that will benefit from hearing your message and focus your attention on marketing to that specific niche. A mistake that many public speakers make is marketing to everyone. Generating real wealth and lasting success begins when you focus on a niche. Here are five tips to help you Grow Rich in a Niche! You will need to adapt these examples to fit your niche.

1. Focus on a specific niche. It’s pretty obvious that my and presentation entitled, From College to the Real World, are designed to benefit college students. It would not make sense for me to market this public speaking topic to businesses. So my attention and energy is focused on getting my message out to coordinators who public speakers at colleges and universities. Ask yourself, “who wants to hear my message and which market would benefit most from my message?”

2. Design promotional materials for that niche. All of your marketing materials should be designed to relate to the public speaking niche you’re targeting. For example, since the information on my speaking brochure is focused on helping students succeed in and out of college, listing one of my corporate programs on my college speaking brochure would not be practical. Make sure that your marketing materials are designed for your targeted niche. Ask yourself, “is everything listed on my marketing materials targeting the niche I have chosen?”

3. Find the decision-makers. The fastest and most effective way to get booked for public speaking engagements is to find the decision-makers for your niche. When I began marketing to colleges and universities, I sent my brochure to professors and quickly learned that professors don’t speakers for college events. Instead, college coordinators are in charge of booking public speakers. I located several college organizations whose members include thousands of college coordinators who pay public speakers to speak at colleges. I then joined the organizations, got the mailing lists, and mailed my speaking brochure to each coordinator. Immediately, my number of bookings increased. I am now a member of over ten different organizations and have a database of over 10,000 decision-makers that could me to speak at colleges. Ask yourself, who are the decision makers for the public speaking niche I am targeting?

4. Write articles for niche publications. Many public speakers

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