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China's Drinks Industry - All Category Overview - Management Briefing
By Bharat Book Bureau
Chapter 1 Beer - The market
The beer market has remained robust in China and enjoyed growth rates of between 10 and 20% per annum overt the last decade, now being worth around RMB125 billion. The market has been propelled by growing incomes in the major coastal cities such as Beijing, Shanghai and Guangzhou as well as growth in secondary urban markets such as Wuhan, Chongqing, Tianjin etc.

This growth in personal incomes has led to increasing Horeca consumption in restaurants particularly. The growth in incomes has led to a growth in an eating-out culture across China. Beer is especially suited to Chinese food which is often spicy and multi-flavoured. The variety of strong local brands and imported beers combined with mass distribution through street kiosks, supermarkets, convenience stores and liquor stores has meant that all Chinese have access to beer.

Table of Contents

Chapter 1 Beer
The market
The industry
Leading brands
Consumer Preferences
Forecasts

Chapter 2 Wine
The market
The industry
Leading brands
Consumer preferences
Forecasts

Chapter 3 Spirits
The market
The industry
Leading brands
Consumer preferences
Forecasts

Chapter 4 Hot drinks
The market
The industry
Leading brands
Consumer preferences
Forecasts

Chapter 5 Soft drinks
The market
The industry
Leading brands
Consumer preferences
Forecasts

Chapter

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